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Lee Judge's avatar

Here's a theory that may or may not be true, but is worth thinking about: some businesses (and MLB and newspapers appear to be on that list) have decided they don't care about certain demographics (like older people who have one foot in the grave and the other one on a roller skate) and they're going to focus on a younger target audience (who still have a lifetime of spending to do) which would help explain why you now need a smart phone with the MLB app on it to buy a ticket to a baseball game.

The problem with that marketing approach is older people are your loyal customers (who you're blowing off) and MLB and newspapers haven't done enough to attract the younger customers they want which would also explain declining attendance.

I'm no marketing genius, but making your product hard to buy doesn't seem like a great plan.

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Patrick and/or Anita Costigan's avatar

What does their data say about the number of fans that are lost when games are not shown on local TV? Now that seems like a decision that could be data driven.

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