Editors used to edit the copy and write headlines so they had a lot on their plates, but then newspapers started firing copy editors and having the writers post their own stuff and write their own headlines which led to the seminar on SEO headline writing...and a lot more mistakes making it into the paper.
That’s some good name dropping.
What was the big talent headline writers needed before the internet? Always found it baffling that headline writing was its own job.
Editors used to edit the copy and write headlines so they had a lot on their plates, but then newspapers started firing copy editors and having the writers post their own stuff and write their own headlines which led to the seminar on SEO headline writing...and a lot more mistakes making it into the paper.